How We Work
On this page, you’ll learn what benefits our clients get by working with us, how we approach projects, and our overall philosophy on marketing and business.

Expected Results
Here's what we’ve done for our clients - and what Words Are Us can do for you:

Add “Sizzle” to Your Marketing
It’s nearly impossible to keep up with all the trends and all the technology available today. Words Are Us can show how to link written words with voice and audio for innovative marketing of your products.

Good copywriting has to first do its job in promoting and selling products and services. Often, we use graphic images to enhance the text. Audio can boost the written word to still another – very powerful - level of involvement. Adding the sound of a human voice brings an additional, powerful dimension to the message.

Find a new way to tell your story. First, our copywriting will make your business story sparkle and then we'll create a "voice persuasion" version that will knock your socks off! 

The more senses used by visitors, the richer their experience, and the greater your connection with them. People buy from those they know, like, and trust!

Bring Order to Chaos
WordsAreUs specializes in putting ideas in order, making articles less wordy, and using grown-up words without being stuffy or writing above people's heads. Using a style that connects with the reader, and builds a relationship, we capture the essence of your business and communicate it to your clients.

Do you have a pile of stuff that’s crying out to become an information product, but you don’t have time to produce it? Whatever you have - online material, offline print material, or audio stream-of-consciousness ideas -  we can take it and turn it into a coherent whole. The material may need some organizing, or some jazzy titles and subtitles. It may need to have some connecting paragraphs that tie articles together. Or it may need all of them... Words Are Us creates products that people want to read!

And you may be comfortable writing your material yourself, and then having us "tweak" it - to raise it to a higher level. A professional review of your marketing materials doesn't just mean catching typos and light editing (although that's important); it's more about making sure your message is clear and that you've captured the essence of what your business is about!

Help You See Your Brilliance
Often our clients fall into one of these main “types”: One group needs some extra help to help them discover what makes them unique, what special gifts they bring to the table. We use written questionnaires and follow-up with other questions until we have a good sense of what sets this client apart from the competition.

The second group already has a good idea - or knows for sure - what makes them special, but they're not always able to find the right words to describe it. Words Are Us makes sure any material we write for you includes - somehow and somewhere - what sets you apart from the competition, what special talent you offer your clients. Even if it's not explicitly spelled out, it's this sometimes-intangible difference that will attract clients and customers to you.

Our Approach
We try to stay away from the “shiny objects” school of marketing - although we’ve probably looked at more than a few of them! We don’t believe in using technology simply for technology’s sake. Unless there’s real substance, and we can see a way to tell a story, we’ll pass.

Collaboration is our friend. It’s not impossible to be “good” at a number of things, and some people are “great” at more than one, but to us, an ideal situation where everybody focuses on what they do best is most productive – and a lot more fun. CopyVox includes copywriters, graphic design artists, web designers, and a recording engineer, and is supported by professional coaches and lots of family cheerleaders. We’re all in this together and all that…

Flexibility is the key to creating unique strategies. Every project is different and so there is no one approach, one-size-fits-all approach to a challenge. Rather, we greet each new client with good cheer and the excitement of hearing what they’re all about. It’s a learning process and a creating process for us – not just a 9-to-5 gig.

We meet our deadlines. We will not promise what we can’t deliver and we will always strive to deliver more than we promised. We will return phone calls and emails twice a day during normal business hours.

Our special talent.  Karen Kanakanui, chief copywriter and voice technology maven, is an expert at the gentle, and sometimes not-too-gentle, art of persuasion. Karen’s background in radio, both as an on-air personality and a reporter, has given Karen the unique ability to bring a powerful new marketing tactic to the usual blend of marketing tools.

Our Philosophy on Life, the Universe, and Everything Marketing  
“Internet marketing” is not a get-rich-quick scheme with a main goal of selling as many “units” as possible.  The Internet is a legitimate marketing space where real businesses sell goods and products. You build a business on the Internet by building relationships with people – over time - until they know, like, and trust you enough to buy your services or products.

Attitude affects outcome. Many life lessons later, we finally “get” the importance of maintaining a positive attitude. We always maintain a sense of humor, and carry a passion and enthusiasm for the cause at hand. 

Now that you have an idea of what results you can expect by working with us, and how we approach projects (and life!), learn more about the specific services that can benefit you and add to your bottom line.