Business Consultant Hires Words Are Us to Boost Website ROI and Develop Profitable Information Products

Maria Marsala, business strategist for small to mid-size service professionals and business owners, had a wealth of information and ideas to share with her clients. But her marketing materials did not reflect the excellent service Maria provides her clients. Maria’s nimble brain often moved ahead of her typing fingers and so her website and print materials suffered — with less-than- stellar grammar and composition.

With Karen Kanakanui’s help, Maria’s website, www.elevatingyourbusiness.com, transitioned from a wimpy, mistake-riddled site to a stellar example of what website copy ought to be for the active direct marketer.

Karen has brought Maria’s written presentation more in line with who Maria is and the exemplary service she offers her clients. Not only did Karen bring consistency to Maria's brand — and a product line that includes newsletters, CDs, articles, web content, ebooks, brochures, and catalogs — but Karen also showed Maria how to re-purpose copy, for great cost- and time-savings. For instance, copy created for a bio could also be used in an ad, for a brochure, in a proposal, as an email tag, etc. With the time she saved, Maria found she was able to increase her article output from one per month to four per month!

With Karen’s help, Maria has been able to earn more money while utilizing multiple marketing strategies which support her brand and promote her business. The ebooks and CDS that  Karen helped create  currently generate several thousand dollars per year for Maria’s business, and are expected to generate many thousands more over their projected "shelf life."