Is This You? Who Words Are Us Serves
We work with coaches, speakers, and consultants who create information products and/or teach their clients how to create them, too!

Most of our clients are independent service professionals who choose information products as a key marketing strategy to:

• position themselves in the marketplace as experts, 
• reach a wider number of people than they can serve individually, and last but not least,
• add an additional stream of income.

Turn Your Knowledge Into Cash

Typically, our clients have what often seems like a zillion ideas for information products but need help and expertise in:

• creating all the products they can imagine,
• presenting their products in an appealing, market-driven format, and
• adding “sizzle” to existing products that aren’t reaching their sales quotas!

Do any of the following scenarios fit your situation?

Your clients and customers are clamoring for fresh new ideas—and you have some!—but you don’t have enough time to produce them well. You’re continually in a time crunch to produce information products. You may struggle with organizing your information, writing the text, formatting it for the marketplace, and promoting the finished piece. Or – more likely - your time is simply better spent in your primary business activity – coaching, consulting, speaking, etc.

In an ever-increasing technologically savvy marketplace, opportunities for promoting your services and information products are plentiful, but the choices can be daunting. Your niche is a particularly competitive space, and you need to add “sizzle” to distinguish yourself and your products in the marketplace. Your competition may be using new marketing tools, including audio, video, and interactivity, and you know that audio and video can be powerful tools for persuasion both online and off, you’re not sure how to add them to your marketing mix.

The Internet makes a global marketplace a reality, but the fundamentals still apply.  Most service professionals who have established themselves on the Internet recognize the importance of the message, the visual, and the medium. They’re still building a list, marketing consistently, and moving leads along a sales/marketing funnel. The one piece missing from the repertoire may be the use of audio on the Internet to turn the dial up on emotion and storytelling that shortens the sales cycle and increases ROI.

Is WordsAreUs right for your company?

Our clients share many of characteristics below. If these items resonate with you, you are more likely to be successful working with us.  Our ideal client is:

Committed to excellence - You are only interested in creating the very best – for your clients, your business, and yourself.
Innovators in marketing – You are willing to take risks and chances in pursuit of creative excellence. Results-oriented, you welcome outside the box thinking and fresh approaches to age-old marketing challenges.
Fun to work with – Makes everything so much easier! You love to learn and want to spend your time doing what you enjoy doing!
Comfortable with collaboration – You realize you can't know everything, so you’re willing to listen to others and expand your knowledge and expertise. Partnering is familiar to you.
You know your place (which is to say, your niche!) - You know who your target market is, how you can solve the challenges your market faces, and what sets you apart from others in your field.

Now that you know more about our clients, and the challenges we help them solve, click here to learn more about how we work with our clients.